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Decories Privacy Policy

Updated on September 17, 2024

This Privacy Policy applies to your interactions with Decories as a prospective, current, or former customer, visitor, or business partner. It outlines how Decories collects, uses, shares, and protects personal information from and about you, as well as the choices available to you regarding this information. Please note that this Privacy Policy does not constitute a contract and does not create any legal rights or obligations.

What Information We Collect

Decories gathers the following categories of personal information to provide products and services, communicate with you, improve our offerings, and for various operational, legal, and compliance purposes:
• Identification Information: This includes details like your name, alias, address, phone number, email address, payment information, login credentials, signatures, and other identifiers. We may also collect online identifiers like your IP address when you browse our websites or use our apps.
• Commercial Information: Information regarding the products or services you’ve purchased or considered purchasing, including your participation in contests, sweepstakes, or promotions.
• Online Activity Information: This includes data such as your browsing history, search history, and interactions with our websites, apps, and advertisements.
• Geolocation Data: Precise geolocation data may be collected if you allow our website to access it. This helps to determine shipping location and availability, as well as targeted marketing.
• Audio, Electronic, Video, or Image Information: We may record audio or video during your visits to our stores or when you interact with us virtually or by phone. Photos may be taken for project documentation. In some states, we may use image scan technology for security investigations when legally allowed.
• Professional or Employment-Related Information: Information about you as a representative of our customers or business partners, including business contact information, job title, company name, and visitor access information.
• Protected Class Information: This includes details such as age, gender, and family status as protected under state or federal law.
• Education Information: Data provided when you participate in a customer survey.
• Inferences or Preferences: Inferred information regarding your preferences.
• Sensitive Personal Information: This may include geolocation, race, ethnicity, government IDs, and payment card details when permitted by law. For example, we may use geolocation data to estimate your arrival time for in-store pickups or request a government-issued ID for certain transactions.
• Other Personal Information: Any other personal information that identifies or relates to you.
We may pseudonymize personal information, rendering it non-personal. This process includes aggregating the data or converting it to a code, sometimes using a method known as “hashing,” or removing identifying details. If combined with personal information, we treat it as personal under this Privacy Policy. However, de-identified or pseudonymized data is treated as non-personal information in compliance with applicable law.
We do not knowingly collect or disclose personal information from children under the age of 16 without parental or guardian consent. If we become aware that a child under 16 has provided personal information, we request that a parent or guardian contact us to ensure its deletion.
For more details about how we retain personal information, refer to the “How We Retain Personal Information” section below.

Sources of Your Information

We gather personal information from a variety of sources, including:

Information You Provide

You may voluntarily provide us with personal information when you interact with us. Examples include:
• Identification Information: You may share your contact details, set up login credentials, and provide payment details. We may request government-issued ID for certain transactions like returns without a receipt. If you use our chat feature, Decories generally does not store your personal information unless it’s connected to a transaction.
• Commercial Information: You may provide or generate commercial information regarding your Decories purchases, returns, and exchanges.
• Audio, Electronic, Video, or Image Information: You may share audio, video, or photos with us, such as uploading a project photo or submitting a claim.
• Protected Class Information: You may provide demographic information when completing surveys.
• Sensitive Personal Information: We may request your government-issued ID for certain transactions, such as when applying a Military Discount or renting equipment. You can also choose to digitally scan your ID during self-checkout if permitted by law.
• Preferences and Inferences: You may provide your preferences through surveys, contests, and product reviews.
• Professional or Employment-Related Information: You may share professional or employment-related information when responding to surveys.
• Education Information: This may include data provided through surveys.
• Other Personal Information: Such as medical or insurance information when submitting a claim.

Information We Collect Automatically

Decories gathers information through automated methods, both online and offline. For instance, when you use our websites or mobile applications, we may collect information via cookies and other technologies. Additionally, when you connect to our in-store Wi-Fi, we may gather your device’s usage data. We may also record audio or video during your store visits or customer care hotline calls.

Information From Other Sources

We may also receive information from other sources, including:
• Identification Information: This may come from Decories’ affiliates, business partners, or other public sources, such as when someone purchases a product for delivery to you.
• Commercial Information: Your purchase history may be obtained from Decories affiliates or business partners.
• Inferences or Preferences: We may receive inferred or preference information from data suppliers or survey vendors.

Information We Derive

We may infer preferences and other insights about you through automated or manual processes, based on the data we collect. For example, we may analyze your purchase history to provide tailored product recommendations.

Why Information Is Collected

Personal information is collected primarily for:
• Fulfilling Products and Services: This includes managing orders, payments, and returns, as well as managing accounts and reward programs.
• Customer Communication: To communicate promotions, respond to requests, and administer product reviews or surveys.
• Enhancing Services: To conduct research, improve products, and customize experiences for customers.
• Legal Compliance: To ensure the company meets legal, security, and compliance obligations.

How Information Is Used

Some specific ways personal information is used include:
• Providing products and services: Using data to process payments, track purchases, manage rewards programs, and provide in-store navigation.
• Communicating with customers: Sending transactional or promotional information, such as newsletters and coupons.
• Enhancing products and services: Using personal data for analytics, market research, and customizing user experiences.
• Legal and security purposes: Complying with legal requirements, preventing fraud, and assisting law enforcement.

Sharing Information

Personal information may be shared with various third parties, such as:
• Service providers: We may disclose your personal information to companies that provide various services to us, such as order processing and fulfillment, information technology, marketing, customer service, data analytics, research and enhancement, fraud prevention, and legal, compliance and risk management.
• Third-party business partners: For offering additional warranties, loyalty programs, or targeted advertising.
• Parties with customer consent: For example, when a customer agrees to share their data with a third-party provider.
• Legal and enforcement entities: When required by law or for investigating unlawful activity.
Additionally, personal data may be transferred during business sales, mergers, or bankruptcy.

Categories of Information Shared

All categories of personal information collected may be shared for business purposes such as product fulfillment, customer communication, enhancing operations, and complying with legal requirements.
This part of the policy ensures transparency on how data is processed, and it specifies the company’s commitment to maintaining customer privacy while complying with legal and business needs.
We share your personal information with digital advertising partners for purposes including online targeted marketing and measuring the effectiveness of such marketing. Certain digital advertising partners combine the information into a customer profile. We may also disclose your information to our business partners who may use it for additional purposes relevant to our products or services (e.g., joint marketing, joint product/services offering). This disclosure may be considered a “sale” or a “share” under applicable laws.

Categories of Third Parties and Purposes of Sharing Categories of Personal Information
Service Providers
  • Identifiers
  • Commercial Information
  • Inferences
Financial Institutions
  • Identifiers
  • Commercial Information
  • Inferences
Marketing, Advertising Networks and Social Media (e.g., for targeted advertising of products and services available at Decories)
  • Identifiers
  • Online Activities
  • Commercial Information
  • Professional or Employment-Related Information
  • Protected Classes Under the California or Federal Law (e.g., age range, gender)
  • Inferences

Privacy Rights and Choices

Residents of certain U.S. states are entitled to specific privacy rights, which may include the ability to access, delete, or correct their personal information, as well as opt-out of certain types of data processing and sharing. These rights depend on the individual’s state of residency and are subject to legal limitations and exceptions.

Key Privacy Rights by State

• Access to Personal Information: Residents can request confirmation of data processing and a copy of the personal information maintained about them. In California, residents can learn more about the specific types of data collected and the entities with whom it is shared.
• Correct Information: Individuals may request corrections to inaccurate personal information.
• Delete Information: Requests can be made to delete personal information, with certain exceptions for legal or internal purposes.
• Opt-out from Sale and Targeted Advertising: Residents can opt out of the sale of their personal information, as well as sharing for targeted advertising.
• Sensitive Personal Information: Individuals may request to limit the use and disclosure of sensitive personal information.
• Non-Discrimination: Decories does not retaliate or discriminate against individuals for exercising their privacy rights.
• Right to Appeal: Some states allow individuals to appeal if Decories declines to take action on a privacy request.

State-Specific Rights

• California Residents: Rights include access, correction, deletion, opt-out of sale/sharing of personal information, and limiting sensitive personal information use.
• Colorado, Connecticut, Virginia, Montana, Oregon, and Texas Residents: Similar rights as California, including opting out of profiling and the right to appeal privacy-related decisions.
• Utah Residents: Right to access or delete personal information and opt-out of sales or targeted advertising.

Submitting Privacy Requests

You may submit requests to Decories via the website. Verification is required, which may include answering identity verification questions or logging into the account. Specific instructions are given for different states.

Cookies and Tracking

Individuals can adjust cookie preferences for targeted advertising. To disable sharing through cookies set by third parties for advertising and analytics purposes adjust your cookie preference for Decories website.

Global Privacy Control (GPC) and Do Not Track (DNT)

GPC and DNT are offered by some web browsers and are settings that automatically inform websites of your privacy preferences. When you choose to turn on the GPC/DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plugin providers, and/or other web services you encounter while browsing to exercise your privacy rights and stop tracking your activity

Authorized Agents

California residents can designate agents to submit requests on their behalf. Decories may require additional authentication to verify the identity and authority of the agent.
This section ensures transparency about privacy rights and gives clear instructions on how individuals can control their data and manage privacy preferences across different states.

Your Privacy Right Under the California Shine the Light Act

How to Know If My Information Has Been Disclosed for Direct Marketing Purposes:
Subject to certain limitations under California Civil Code § 1798.83, if you are a California resident and have an established business relationship with us, you may ask us to provide you with:
1. A list of certain categories of personal information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year.
2. The identity of certain third parties that received personal information from us for their direct marketing purposes during that calendar year.
To make such a request, please contact us using the contact form on our website.

Additional Privacy Choices

In addition to the rights described above, we also make the following privacy choices available:

Decories Online Account

You may access or modify your online account profile information and view your order history when you log into your online account on decories.com.

Email

To stop receiving marketing emails, you may click on the “Unsubscribe” link in any marketing email you receive from us and update your preferences on the resulting webpage. You can also email privacy@decories.com with the phrase “REMOVE FROM NEWSLETTER LIST” in the subject line. Please note that transactional emails may continue to be sent to you to provide products and services.

Interest-Based and Other Targeted Advertising

Adjust your cookie preferences by clicking the link below. Essential and functional cookies cannot be disabled, nor can the tool block cookies on third-party websites linked from our website.

Some of the companies we work with may be members of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). These organizations provide information on targeted advertising and opt-out mechanisms for web browsers, mobile devices, and other connected devices.
Mobile devices may contain settings that allow you to disable tracking for advertising and/or analytics. Additionally, the digital advertising industry has provided a tool for mobile users to register their intent not to receive targeted advertising through AppChoices.
Opting out through these mechanisms does not mean you will stop seeing advertising; you will continue to receive generic ads online. Your opt-out choices are browser and device-specific. If you disable your cookies or upgrade your browser after opting out, or if you use multiple devices, please opt out on each device and browser separately.

In-Store Wi-Fi

To stop the collection of information via in-store Wi-Fi, disconnect from the in-store Wi-Fi network.

Website Analytics Services

We use analytics services like Site Catalyst by Adobe Analytics to gather information about site visits or mobile app usage. To learn more about privacy choices related to Adobe Analytics, including opting out, click here.
We also use Google Analytics, which employs cookies and similar technologies to collect and analyze data about the use of our services. You can learn about Google’s practices and opt out by downloading the Google Analytics opt-out browser add-on.

How We Protect Your Information

We maintain administrative, technical, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Despite these precautions, there is always some inherent risk in using the internet and information systems, including the possibility of unlawful attacks by third parties. As such, we cannot guarantee the absolute security of our systems, websites, or applications.

How We Retain Your Information

We keep personal information only for as long as necessary to fulfill the purposes for which it was collected. We also retain data to comply with legal obligations, resolve disputes, and enforce agreements. In determining the retention period, we consider the nature, sensitivity, and potential risks related to the personal information, along with legal, regulatory, and contractual obligations. Once the retention of personal information is no longer needed for these purposes, we will delete or aggregate the data, unless it has been stored in backup archives. If that’s the case, we will securely store it until deletion or data aggregation is possible.

Other Important Considerations

Do Not Track

We do not respond to “Do Not Track” signals from browsers, which allow customers to choose how personal information about their online activities across different websites is collected. For more information on our response to opt-out preference signals like the Global Privacy Control, please refer to the “How to Submit Privacy Request(s)” section.

Cookies and Other Technologies

Cookies are small packets of data that websites send to your computer or other internet-connected devices. Decories and its business partners use them for various purposes, such as identifying your browser and logging information about your device type, IP address, system language, location, and interactions with the site. Essential cookies help our website function properly, while functional cookies improve user experiences, like remembering login information. We may also use browser cookies, flash cookies, and other local storage technologies.
We and our partners may record your keystroke activity, mouse movements, and clicks when you use our website or mobile apps for internal business purposes, such as analytics. We also use embedded scripts and Software Development Kits (SDKs) to collect data through mobile devices. SDKs help build and improve apps by collecting device information such as hardware model, operating system, mobile network data, and online behavior.
Other technologies, such as tags, beacons, or pixels, may be used to count webpage visitors, evaluate promotional campaigns, or recommend relevant products and services. You can opt out of certain advertising cookies and technologies through the Interest-Based Advertising section.

Interest-Based Advertising and Other Targeted Advertising

We collect information about your activities on our website and apps to deliver tailored advertising. We may share this information with third-party advertising networks, which track online activities across websites and show you ads based on your interests. Additionally, we may combine your online and in-store activity using our mobile apps and third-party services to deliver more relevant ads.
To enhance your shopping experience, we may associate your various devices (smartphones, tablets, computers) by combining information we collect from them with other data we have, such as your Decories account details and transaction history.

Social Media Widgets

Our services may include social media features like a Facebook “Like” button. These features are connected to third-party platforms and may collect data like your IP address and pages visited. When interacting with these features, your data is shared with the third-party platform and is governed by its privacy policy. You may receive personal information about interactions from other social media users, but you can remove the application or feature from the platform.

Links to Other Websites and Use of Third-Party Services

Our website may contain links to third-party websites for your convenience. These include product suppliers, manufacturers, and service providers. We are not responsible for the content or privacy practices of these websites.

Scope

When we use the term “personal information” in this Privacy Policy, we are referring to information that identifies, relates to, describes, or can reasonably be associated with or linked to an individual, whether directly or indirectly. This applies within the context of the individual’s role as a member of our personnel or a related person. It does not include aggregated or deidentified information that cannot reasonably be linked to a particular individual. When we maintain deidentified data, we ensure it remains in that form and do not attempt to reidentify it unless required or permitted by law.
This Privacy Policy applies to the privacy practices of Decories LLC and its affiliates (collectively, “Decories”). It governs the handling of personal information regarding prospective, current, or former Decories customers, visitors, or business partners. Occasionally, additional details about privacy practices may be provided specific to a particular operations.
However, this Privacy Policy does not apply to your interactions with third-party websites or services that are linked to or accessible from Decories website, even if those websites reference Decories. These interactions are governed by the respective third-party privacy policies.

Updates

This Privacy Policy may be updated periodically without prior notice to reflect changes in our information practices or relevant laws. If there are substantive changes to how we collect and use information, we will post a notice on decories.com. The top of this Privacy Policy will indicate the date of the most recent update.

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